デザイン ・ 戦略 ・ 創造

Sayan
Chakraborty.

Incoming Master in Management student at NUCB Business School, Japan.Aspiring Product Manager · Business Strategy · Marketing · UI/UX.

I combine creativity, business thinking, and strategic problem-solving to build meaningful products and customer experiences. My goal is to develop into a globally minded Product Manager through international education, real-world experience, and continuous learning.

Open to Product Management roles · 2028
Portrait of Sayan Chakraborty
Based in
India → Nagoya, Japan
一期一会
50+.
Projects delivered
20+.
Brands served
2.
yr experience
4.
Countries reached
01About自己紹介

From design to product strategy.

I started in graphic design, branding, and marketing before moving toward business strategy and product management — a shift from making things look right to making them work right for people and markets.

Across India and Bangladesh, I led marketing campaigns, branding systems, social growth, and customer engagement — turning creative craft into measurable business outcomes across categories and audiences.

Next, I pursue a Master in Management at NUCB Business School, Japan (2026–2028), deepening my foundation in product management, innovation, marketing, and international business.

I solve problems through design thinking, customer research, and strategic planning, with a lens on global markets and the discipline of building products people genuinely want.

LocationIndia → Japan
ProgramMiM, NUCB (2026–2028)
FocusProduct · Strategy · Marketing
LanguagesEnglish · Bengali · Hindi
Open toPM Internships 2027
02Experience経歴

Building brands, campaigns, and customer experiences.

Freelance · Remote

Fiverr

Freelance Designer
Jan 2025 — Present
  • Designed 50+ marketing graphics for international clients across e-commerce, tech, and lifestyle.
  • Produced banners, thumbnails, and social creatives with a consistent brand-led visual system.
  • Developed branding assets — logos, style guides, and identity kits.
  • Managed direct client communication end-to-end and shipped every project on deadline.
Kolkata, India

Anandshreeji Group

Creative Lead
Sep 2024 — Jan 2025
Graphic Designer
Jun 2024 — Sep 2024
  • Led marketing campaigns for 20+ automotive brands operating in Bangladesh.
  • Managed 4 social media pages, content strategy, and performance tracking.
  • Designed marketing collateral spanning digital, print, and out-of-home.
  • Partnered with cross-functional teams to raise brand visibility and engagement.
Communications Agency

Good Relations India

Design Intern
Nov 2022 — Apr 2023
  • Assisted on branding projects across FMCG and lifestyle clients.
  • Created communication and campaign materials.
  • Learned end-to-end agency workflow, from brief to delivery.
03Education学歴

Academic foundations — next stop, Japan.

Upcoming
2026 — 2028

NUCB Business School

Master in Management
Nagoya, Japan
Product ManagementMarketingInnovationStrategyInternational Business
2021 — 2024

Maulana Abul Kalam Azad University of Technology

B.Sc. Animation, Multimedia & Graphics
West Bengal, India
Visual DesignMotionDigital Media
2008 — 2021

Kendriya Vidyalaya

Computer Science
India
Computer ScienceMathematics
04Skills技能

A toolkit built at the intersection of product, business, and design.

Product

  • Product Thinking
  • Product Strategy
  • Customer Research
  • Roadmapping
  • Competitive Analysis
  • Business Analysis
  • Market Research

Business

  • Marketing
  • Brand Strategy
  • Business Development
  • Growth Strategy
  • Presentation
  • Problem Solving
  • Leadership
  • Critical Thinking

Design

  • UI Design
  • UX Design
  • Graphic Design
  • Brand Identity
  • Visual Storytelling
  • Wireframing
  • Prototyping

Software

  • Figma
  • Photoshop
  • Illustrator
  • Premiere Pro
  • After Effects
  • MS Office
  • Google Workspace
  • Notion
  • Miro
05Selected Work作品

Case studies across marketing and business research.

Multi-brand automotive campaign, Bangladesh
Marketing Campaign

Multi-brand automotive campaign, Bangladesh

Problem

20+ automotive dealerships needed cohesive, high-frequency social presence with limited budget.

Solution

Built a shared visual system and rolling content calendar across 4 pages; layered A/B creative tests.

Process
Brand auditContent pillarsCreative sprintsWeekly performance review
Outcome

Consistent 3–5× weekly reach lift and measurably higher lead form completions.

Tools
FigmaPhotoshopMeta Suite
Automotive aftermarket research — Anandshreeji Group & Kunal International
Marketing Research & Business Strategy

Automotive aftermarket research — Anandshreeji Group & Kunal International

Problem

Fragmented view of the Indian automotive aftermarket, dealer pain points, competitor positioning, and untapped export potential for Kunal International.

Solution

End-to-end market research combining industry analysis, competitor benchmarking, dealer & customer study, brand positioning, and export opportunity mapping.

Process
Industry researchCompetitor benchmarkingDealer & customer analysisDistribution mappingExport researchStrategic recommendations
Outcome

Actionable insights that informed branding, dealer engagement campaigns, product positioning, and export planning across domestic and international markets.

Tools
ExcelPowerPointIllustratorPhotoshopCanva
Featured Case Study

Marketing Research & Business Strategy

Automotive Aftermarket Market Research · Anandshreeji Group & Kunal International · Kolkata, India

As Creative Lead and Marketing & Brand Strategy Associate at Anandshreeji Group, I conducted extensive market research on the Indian automotive aftermarket — analyzing competitors, evaluating distribution channels, and identifying growth opportunities.

The research supported branding initiatives, dealer engagement campaigns, product positioning, and export market exploration for Kunal International, combining marketing strategy, business analysis, competitive intelligence, and visual communication.

Project Objective
  • Analyze the Indian automotive aftermarket.
  • Study competitors and their market positioning.
  • Identify dealer and customer pain points.
  • Evaluate branding effectiveness.
  • Research export opportunities through Kunal International.
  • Recommend growth strategies using data-driven insights.
Research Methodology
  1. 01Industry Research
  2. 02Competitor Benchmarking
  3. 03Dealer & Customer Analysis
  4. 04Brand Positioning Study
  5. 05Distribution Network Analysis
  6. 06Export Market Research
  7. 07Strategic Recommendations
Research Areas

Industry Analysis

  • Indian automotive aftermarket trends
  • Growth opportunities
  • OEM vs Aftermarket comparison
  • Future impact of Electric Vehicles (EVs)

Competitor Research

Benchmarked Brands
  • TVS Genuine Parts
  • Bajaj Genuine Parts
  • Honda Genuine Parts
  • Ashok Leyland Leyparts
  • CEAT
  • Shell Lubricants
  • Regional distributors — Eastern India
Analysis Vectors
  • Product portfolio
  • Pricing strategy
  • Distribution reach
  • Brand positioning
  • Dealer support
  • Marketing campaigns

Customer Research

  • Spare parts dealers
  • Retailers
  • Mechanics
  • Workshops
  • Fleet operators
Pain Points
  • Product availability
  • Delivery time
  • Genuine parts authenticity
  • Pricing
  • Dealer incentives
  • Customer service
Distribution Analysis
OEM Manufacturers
Anandshreeji Group
Warehouses
Dealers
Retailers
End Customers

Kunal International serves as the export arm, handling international distribution beyond the domestic chain.

SWOT Analysis

Strengths

  • Strong dealer network
  • Trusted OEM partnerships
  • Large product portfolio
  • Established regional presence

Weaknesses

  • Regional concentration
  • Heavy dependence on automotive sector

Opportunities

  • EV spare parts
  • Digital B2B ordering
  • Export expansion
  • Data-driven marketing

Threats

  • New competitors
  • Online marketplaces
  • Price competition
  • Supply chain disruptions
Key Insights
01

Dealer relationships are the biggest competitive advantage.

02

Inventory availability strongly influences customer loyalty.

03

Brand trust is critical in the automotive spare parts industry.

04

Export markets offer long-term growth opportunities.

05

Digital marketing can meaningfully improve dealer engagement.

My Contributions
Conducted market and competitor research.
Developed strategic marketing recommendations.
Created branding and promotional campaigns.
Designed digital and print marketing assets.
Assisted in product positioning.
Supported export market research.
Strengthened dealer communication through creative campaigns.
Collaborated with management to improve brand visibility.
Skills Demonstrated
Market ResearchCompetitive AnalysisBusiness StrategyBrand StrategyMarketing AnalyticsConsumer InsightsB2B MarketingVisual CommunicationGraphic DesignPresentation DesignData InterpretationStrategic Thinking
Technologies
Adobe PhotoshopAdobe IllustratorAdobe InDesignCanvaMicrosoft ExcelPowerPointGoogle WorkspaceAI Research Tools
Results
  • Delivered actionable market insights for management.
  • Supported strategic marketing and branding decisions.
  • Improved understanding of competitor positioning.
  • Contributed to dealer-focused marketing initiatives.
  • Strengthened business development planning for domestic and export operations.
06Career Vision未来
My objective is to build a global career in Product Management by combining creativity, business strategy, customer-centric thinking, and data-driven decision making. Through my studies in Japan and practical industry experience, I aspire to contribute to products that create meaningful impact across international markets.
Sayan Chakraborty
07Contact連絡

Let's talk about product, strategy, or Japan.

I'm open to product management internships, research collaborations, and conversations with recruiters at global and Japanese multinational companies.

Email
sc@chakrabortysayan.com
LinkedIn
linkedin.com/in/sayanok2003
Location
India · Relocating to Nagoya, Japan (2026)